About us

Dutch Physical Therapist Thijs van der Hilst started making custom made pillows in 2003. As a cervical specialist he used to advise his patients to buy a proper pillow. But what is the right pillow for which patient, he asked himself. If there are three sizes of pillows available, which one would fit the best? Large for a man? But what if this man sleeps on his stomach? Or what if a petit lady has a tiny neck and sleeps on a firm mattress? Are three sizes of pillow height enough to fit everybody? That would be the same as going to a shoe store that only offered three shoe sizes, and you had to choose one of them without knowing your exact size. That would be weird, wouldn't it? 

So why is this the way we buy a product that we use for 6-8 hours every day to support our neck and head? These questions were the trigger to start making custom made pillows. Since then, over 150.000 customers worldwide experienced the blissful comfort of the right pillow size. We invite you to become part of this experience where technology and comfort merge to serve your sleeping needs!